Thursday, June 19, 2014

New Launch: Google My Business

In a blog post last week, Google announced the launch of a new platform, Google My Business. It's primary function is to connect businesses with consumers, according to Google. While you've certainly heard of Google+, Google Places and Google Adwords, this new platform is a one-stop-shop for all things Google (well, almost).

Besides adding photos, videos and updating your business information, Google My Business offers a way for you keep up with your Google Reviews and has integration with Google Adwords Express. 

One of the most important features that we find most helpful is the custom insights tool. Through them, you can view:

  • Visibility: How many times your page and content has been viewed.
  • Engagement: How many times social actions were taken such as +1s, comments and shares.
  • Audience: Get information on new followers, where they are located and their gender.
Some reports can be filtered by lifetime view or segmented out by 7, 30 or 90 days for you to see how your pages are performing over time.

For those who manage most everything on the go, Google My Business has also developed an Android app and an iOS app will be launching soon. 

New businesses who are looking to their list their company with Google will be directed to Google My Business. Existing Google+ Business Pages and Google for Places users will be rolled over to the new platform as well. 

What do you think of Google My Business? Will you be using it?

Image courtesy of Google My Business.

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