Businesses encouraged to attend in-person BBB workshops for expert helpBeing on the map matters. 4 in 5 consumers use search engines to find local information, like store addresses, business hours, product availability and directions.1 Yet, only 37 percent of businesses have claimed their listing on a search engine.2 And complete business information can help generate economic value to individual communities. In small communities, this could be worth up to +$300k a year; in large cities it can be up to +$7m.3
That’s why Better Business Bureau Serving Eastern Massachusetts, Maine, Rhode Island and Vermont and Google have teamed up on Google’s latest program called Let’s Put Our Cities on the Map. Our mission: to help businesses in 30,000 cities get the help they need to succeed online, for free. Because stronger businesses mean stronger communities.
Ready to get started?
Businesses are invited to attend free workshops to get online and on the map. Attendees can look forward to giveaways, dedicated staff to help update business information on the spot, and free food and drinks.
Find a workshop in your area and get your business on the map.Want to see how your business appears on Google Search and Maps now? Head to www.gybo.com/business and type in your business name to see how your information appears across Google Search and Maps.
The tool highlights suggestions for areas that could use attention, including:
- Phone number
- Hours of operation
Want help updating the information? Attend a BBB workshop to learn how to manage your business info across Google.
We’re excited to be partnering with BBB. By working together, we can help our local businesses succeed on the web and make our communities even stronger.
Written by Whitney Lemon, Google Small Business Engagement. Whitney is a marketing manager on Google’s Let’s Put Our Cities on the Map team. She hosts Friday 15: Small Business Tips, Google’s series to help small businesses succeed online. Friday 15 is part of Google’s Get Your Business Online program, providing small businesses with a custom domain name and web hosting–at no charge for one year.
For more information you can trust, visit us at bbb.org/boston, like us on Facebook, or follow us on Twitter and LinkedIn. Become an Accredited Business and get the resources you need to give you confidence and help keep your business safe and secure.
1 Google/Ipsos MediaCT/Purchased, Understanding Consumers’ Local Search Behavior, May 2014
2 Marketing Sherpa, Search Marketing Benchmark Report SEO Edition, 2012
3 Google/Oxera, The Benefits of Complete Business Listings, December 2014