Thursday, June 5, 2014

4 Technology Trends that Your Business Should Not Ignore

In a world where technology is constantly evolving and reshaping the way we conduct business, it may be difficult to keep up with the changing times. To bridge that gap, the Huffington Post recently released a list of four key technology trends that aren't going away anytime soon. So let's dig in and see how these new ideas can benefit your small business.

1) The Cloud. This trend is becoming increasingly popular with businesses. The cloud enables you to store your information offsite. You have access to all the data from virtually anywhere in the world. The cloud may be a good alternative to hiring an IT team to handle your computer systems. With the cloud, you should also consider security. Many cloud services have security measures built in, so you can be sure your documents will remain safe.

2) Mobile Devices. More than one-fifth of worldwide payment transactions now occur on a mobile device, according to the Adyen Global Mobile Payments Index. If you don't have a mobile website, or yours isn't optimized to fit a smaller screen, you should consider making a change. You want your mobile website to be just as flexible and versatile as if someone were using a laptop or desktop to view it.

3) E-commerce. We’re nearing an era where every successful brand will make shopping from your smartphone as convenient (if not more) as going to an actual store. E-commerce retailers are constantly adding new features and applications to make the buying process easier and more streamlined for the user. Consider offering a loyalty program or having your website recognize previous shoppers. 

4) 3-D Printers. This is one of the newest trend on the list and they are becoming increasingly affordable. These printers will enable you to create more personalized products for your customers.

Are you using (or will you use) any of the above technologies?

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