For those who aren't familiar with shortened URLs, here is an example of one link shortened by five different services. Let’s take a look at the BBB’s Business Login located at https://www.bbb.org/boston/login/. When shortened by the following popular URL shorteners, the link becomes:
- TinyURL.com: tinyurl.com/ng3x8ph
- Bit.ly: bit.ly/18pPms0
- Ow.ly: ow.ly/v3gX5
- Goo.gl: goo.gl/6Yq9R6
- Tiny.cc: tiny.cc/5qwddx
These custom short URLs are great for building your business and brand, which brings us to our next point; you can purchase a domain for your shortener. This is similar to finding a domain name service. It's important to note that the short domain name can only be used as a shortener.
For example, BBB has the custom short URL, go.bbb.org. The previous example using the custom shortener would look like this, http://go.bbb.org/1dyuPGc.
Once you've purchased your new shortened URL, you can set it up with a service like bit.ly.