You are representing yourself and your business through the World Wide Web on almost every online platform you use: email, social media, forums, e-commerce, etc. So with all the interactions that take place between computers, how are you expressing yourself? In today’s technology obsessed age, often the first place people go to learn more about someone else is the internet. We have kicked privacy to the curb and allowed ourselves to be searchable entities online. That being the case, it is so important you are presented as your best self.
Open Forum believes this is especially important for professionals. According to them, “with much business done online today, your online ‘handshake’—the way you answer an email or what you say on social media—directly affects people’s perceptions of you as a small-business owner.” No matter who you, your online image speaks volumes.
Open forum came up with 6 rules of online etiquette that will help anyone (not just professionals!) make a great virtual impression.
1. Stay neutral.
2. Follow grammar and punctuation rules.
3. Know how to use online communication tools.
4. Consider your virtual recipients.
5. Take care choosing your professional user name.
6. Pick up the phone when necessary.
To read the full article, visit https://www.openforum.com/articles/online-etiquette-6-rules-for-making-a-great-virtual-impression/.
These days it seems like everyone is texting, surfing the Internet and playing games on their smartphone. Long gone are the days when someone actually called you on the phone. In a personal setting this might not be so bad, such as sending a quick text to your family or friends, but with this new age technology, what does this mean for your business?
Web.com announced the results of it’s Small Business Mobile Survey, which indicated that 69 percent of small businesses will consider mobile marketing as key to their growth in the next five years. Mobile marketing includes strategies like text messaging, smartphone applications, mobile web marketing and many more.
Of those mobile marketing approaches, texting is the most prominent. Open Forum explained that texting excels as a marketing tool for two important reasons:
1. Texting is instant. According to Mobile Squared, 90 percent of texts are read within three minutes of being received. That’s an astonishingly high open rate.
2. Sending texts adds a personal approach to your business. You can communicate with customers one-on-one, customize messages and provide the same great customer service.
For more information visit http://www.openforum.com/articles/why-more-businesses-are-texting/.
