Thursday, July 17, 2014

The Benefits of Crowdsourcing to Help Build Your Brand

What is Crowdsourcing?

Crowdsourcing is the use of social media outlets to identify what channels are best to target your content. If your business finds itself having to tighten its belt when it comes to spending, crowdsourcing can be a great tool. Here are a few benefits of using crowdsourcing to create content for your business:

1. Speeds up the process of content creation- Writing all the content for a business can be exhausting, inviting consumers the chance to do it every once in a while gives you free time to do other things.

2. Gets your customers and potential customers involved- Social media outlets are thriving because people are always willing to give their opinion. Let your consumers do some of the sales work for you by offering reviews of your product or service. Be sure to use a social media monitoring tool to help filter out spam!

3. Helps you narrow down your target demographic, and gets them involved- Giving potential customers the opportunity to voice their opinion gives them fifteen minutes of fame, and gives you the leverage of a newly invested customer. 

4. Helps shine light on a target audience you haven’t considered- Crowdsourcing gives you the opportunity to explore multiple target audiences without much consequence. The feedback is almost instantaneous and it might give you ideas about approaching markets you haven’t thought about!

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