Rapidly developing tech trends have made it increasingly more important for business owners to maintain a presence online. From engaging with customers on Facebook to rewarding your most loyal patrons with specials on Foursquare; your online reputation can often make or break your business. Engaging with customers online requires the same calculated planning execution as every other part of managing your business. Corporations often hire communications firms often look at case studies and develop strategies for crisis management, but it can be somewhat expensive and is often not an option for small business.
Here are some tips for managing the online presence for your small business:
- Planning- It is very important to have very clear goals for engagement with your customers. Look over your mission statement and make sure all media messages fall in line with it. Remember to always have the customer in mind when present on any social media outlet!
- Use listening tools- Most major social media outlets have made it very easy to monitor what your customers are saying online. This is a critical part of protecting your online reputation because it gives you the opportunity to address comments and concerns before they are no longer relevant. It can also helps you identify the most valuable parts of your brand for each potential customer. If you are opening a bakery in a new neighborhood, it might be beneficial to know that the local food blogger is gluten-free before you send her a dozen of your new triple chocolate cupcakes.
- Engage with all feedback (even the negative stuff)- taking control of your online reputation means highlighting the positive comments and reviews, and taking responsibility for every negative experience a customer may have with your business. This can be a daunting task, but there are ways to make resolving these kinds of issues without it being a major blow to your reputation. Working ahead of time to have a few prepared responses can be a tremendous help to engaging with customers in a timely manner.
What suggestions do you have to protect your small business online?