Tuesday, May 20, 2014

Are You Using Facebook's Page Insights?

Facebook's Page Insights are measurements of your Page's performance. They contain key statistics and analytic data that can improve your page and how you manage it. 

Page Insights are available for pages with 30 or more likes. To access them, click the gear icon in under the right corner of your cover photo and click View Insights.

If you're new to Page Insights, there are a few key terms you should understand:

Impressions - This number contains the amount of times your Page is displayed, whether someone clicked your post or not.

Reach -  This is the number of unique people who received impressions of a Page post.

Organic reach - This is the number of unique users who saw your post in their News Feed or on your Page. It also includes people who shared, commented or liked your post.

Paid reach - This is the number of unique users who saw your post through a paid advertisement on Facebook.

Facebook explains that there are 3 really great ways to use Insights to improve your Page:
  1. See how your page is performing over time
  2. Learn about which posts are performing the best
  3. Enhance the way you publish on Facebook
What do you think of Facebook's Page Insights? Do you find them helpful?

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