Tuesday, November 24, 2015

Apps that Deliver: 5 Marketing Professionals Share their Favorites

We’re all striving for that work/life balance. The struggle is real for most of us. We admit it. It can be tough to turn off work. We want to be the best we can be and find it hard to relax until we’ve tackled the total to-do list. If professionals can rely on something (or things) to help us simplify a busy lifestyle -- there’s a good chance it will be technology-based.

Whether it’s staying organized while offsite and on the go, or injecting personality into work from the palm of your hand -- being a modern day professional means getting on-board and online with apps for your smart device to remain pleased with your productivity. Everyone deserves time for family, friends and that pilates or crossfit class.

Members of our Communications and Marketing team weigh in on their favorite apps and why they consistently deliver.

Amy Schram, Senior Community Outreach Specialist
Fave: Google Calendar: time and event management
Why: It is literally my whole life. I have anywhere from 10 - 15 places each day that I need to be, often in different cities in different states. I am able to not only save and reference the address of each location but contact names, phone numbers, links to relevant websites and details on each event as well. I could not do my job without it!

Jaime Slatt, Community Outreach Specialist
Fave: Waze: real-time map with re-routing functionality
Why: I actually do not know what I would do without it, especially as someone who is on the road on a daily basis visiting with businesses in BBB’s service area. Not only does it alert me to delays on my route, it updates me with opportunities to avoid the issues that crop up between me and my destination. It is the best traffic app out there, in my opinion.

Paula Fleming, Vice President of Communications and Marketing

Fave: Google Drive: file storage accessible from any of your devices
Why: It allows me to work on the go. I can edit, share and review files with the team. Drive is very user friendly from a handheld device and documents can be worked on simultaneously with a colleague. In addition, edits are made quickly and automatically.

Rachel Gelb, Communications and Marketing Manager

Fave: Giffage: gifs literally at your fingertips
Why: The app allows you to send gifs right in a text message, using your own keyboard to search for them. You can see trending gifs and save your favorites. You can even make your own gifs and save them for later. It makes finding and using gifs effortless. In an increasingly gif-centric world, it’s a marketer’s dream.

Stephanie Benz, Senior Social Media Associate

Fave(s): Twitter and Pic Stitch: an online timeline and one-stop shop for photo editing
Why: If you can’t find me, check Twitter. It’s where I go for real-time news, how I stay up to speed on what other BBB’s are saying or doing and one of the main platforms for communication with BBB Accredited Businesses online. Pic Stitch and Twitter go hand-in-hand for my social media efforts. Since tweets including media are proven to perform better than those without, many of our BBB tweets will contain an image. In addition, our Instagram account is a mainstay for featuring snapshots from our Community Outreach team’s travels. Pic Stitch allows me to edit, embellish and create images for both social media accounts -- all in one app.

Do you have a favorite app? Do you use it for personal or professional reasons -- or maybe it’s one that allows you to balance the two? Let us know. Tweet us at @BostonBBB with the app and your “why” and we’ll retweet you! #FaveApp

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Written by Stephanie Benz, Senior Social Media Associate for Better Business Bureau Serving E. Massachusetts, ME, RI & VT.