Friday, April 10, 2015

Old School vs. New School: How to step up your small business's marketing game.

Marketing tactics are ever evolving and in order to stay relevant it is critical to develop your small business marketing strategy as these changes occur. 

Here are three ways you can take your old school marketing tactics new school. 

1. Interruption Marketing
 old school

You're interrupting someone's day to push your product. This conversation is entirely one way and your focus is to make a sale ASAP. This can incite anxiety in the potential customer as the tactic feels pushy. 

what to do instead...

Permission Marketing new school

You're earning the potential customer's interest with a educational dialogue about your product. Your focus is on quality rather than quantity which is essential in building long-lasting relationships with your customers. This will likely result in higher customer retention. 

2. Advertising in Print Directories old school
Placing an ad in the Yellow Pages was once considered one of the best ways to get your small business's name out there but now it's more likely the directory will be tossed in the recycling bin before it's even opened.

what to do instead...

Online Directory Listing new school
Try an online directory. Updating your business information on an online directory (like your BBB) is a sure fire way for relevant consumers to see your business. Not only does it increase your visibility online but it helps generate traffic to your website, establish credibility, and improve sales. 

3. Radio Spots old school   
While radio spots are popular because they deliver short and sweet information, they also cost money.

what to do instead...

Tweets new school
Try modifying your radio copy for Twitter. Not only are you sharing your message with a vast audience (like radio) but you are able to generate traffic to your website. 

Be sure you are checking in weekly for more tips and tricks to benefit your small business! 

No comments:

Post a Comment

Submission Rules