One of the biggest frustrations I see small-business owners having when it comes to social media is figuring out how to reach their audience. On Facebook, a page's visibility is dictated substantially by Facebook's algorithm. Essentially the algorithm decides where stories appear in each user's newsfeed. The good news is, there are a few no-brainer ways to combat this algorithm and maximize your page's visibility.
- Use a branded cover photo. Research shows that photos receive the highest amount of engagement on Facebook. Additionally the cover photo is the first thing a user sees when they visit your page. You want to pick something creative, engaging, and most importantly something that communicates your brand message. We used our hashtag #StartWithTrust as the focal point of our cover photo. The hashtag is a vital part of our brand message, which is to help people find and recommend business, brands, and charities they can trust. As soon as a user visits our page this message is the first thing that is communicated to them.
- Include photos in your Facebook posts. As previously stated, photos receive the highest amount of engagement on Facebook. Visual content draws users in. When you include a photo with your Facebook post, users are 39% more likely to click onto your post, therefore increasing engagement and visibility.
- Respond to consumer feedback. It's no secret that the best kind of marketing is consumer word-of-mouth. When you give a timely and informative reply to your consumers you are enhancing consumer confidence. Additionally, do not shy away from negative feedback. This is an opportunity to not only show the consumer that you are concerned about their experience, but it also shows potential customers that you are attentive and you care about the customer. Engaging with consumers on Facebook is a easy way to retain and gain customers.
Here at BBB of E. MA, RI, VT, & ME we have started a series on our YouTube page called Social Media Minute. You can check in monthly for small-business social media tips and tricks. We also encourage you to submit your own questions to be addressed in an upcoming episode.
Check out our first episode:
If you have a question about social media you would like answered please submit it HERE.