Saturday, November 2, 2013

How to Set Social Media Goals

How do you remain productive through your day? For some they jot down quick lists of goals to accomplish and for others they can put all their focus into completing once task at a time.

While each individual person has preferences in how they accomplish their tasks, defining proper goals when it comes to social media is key to success in the long run.

It is common for a business to feel the need to jump on the bandwagon that is social media. Find the most popular sites and quickly signing up, and then having no idea what to do from there. You might think “Hey, I just need 10,000 likes and I will be golden” or “I want to make money from this”.

These are the worst types of goals to have. While in the end they might be exactly what you want, without defining any type of specifics the chance you reach them are slim to none.

Here are some examples of proper goals:

-          I will add 100 new fans per month on the FaceBook page
-          I will make 5 new professional connections on LinkedIn through December 31
-          I will follow 10 new people on Twitter per month

These are examples of proper goals because they are S.M.A.R.T.

-          Specific
o   Goals should be specific and state exactly what you want to accomplish
-          Measurable
o   Goals should be measurable so you know you’ve met your goal
-          Attainable
o   Goals should be attainable and reasonable
-          Relevant
o   Goals should be relevant, consistent with other goals
-          Timely
o   Goals should be timely and include a deadline for reaching the goal

By defining proper goals when it comes to your social media practices, you will be able to track your progress and have an easier time when adjusting certain aspects in order to be successful. 

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