Over the past few days, you may have heard some chatter about the LinkedIn Blogging Platform. Not surprising.
According to the LinkedIn Official Blog, they will be opening their publishing platform to all members over the next few weeks and months. Now members will have the ability to follow other members who are not in their network and build their own group of followers.
Like all new services, marketers and entrepreneurs alike are wondering, “Will these changes benefit me?”
The short answer? Absolutely.
What is the LinkedIn Blogging Platform, and How Does it Work?
Up until now LinkedIn has only allowed a select group of individuals like Richard Branson, Barack Obama and Bill Gates to post their ideas and thoughts in blog format. Through the newly released platform now everyone will have this opportunity. Typically these “well known” individuals can see their content reaching upwards of 20,000 views and receive active engagement.
You can think of it as a typical blogging platform, you will be able to share text accompanied by images, links and graphics. For the members that choose to take advantage of this new feature, they will have the opportunity to display their expertise and ideas in their chosen industries. Once a topic is posted it appears on your personal profile and becomes part of your professional identity.
This newly released service will not automatically turn you into a great blogger. You will still need to do plenty of research and formatting while creating desirable content, even more so with this service than your personal blog.
“Posts will be removed if they are not deemed beneficial to the community.”
So over the next few months keep an eye out for when the platform becomes available to you. And in the mean time prepare some great content to display on your profile.